There's no mistaking this classic apéritif, from the vibrant melted lipstick-red color to the distinctive signature bitter finish, clean, clear and strong. It’s high, bitter and faintly floral-fruity in scent. The essence of aperitivo culture - its very presence imbues the festivities with the nonchalance of Italian chic. Mix in a Negroni, Boulevardier, Americano or one of many riffs on these classics.